Verizon bundles are now being offered by Verizon Business. Verizon bundles are service packages that include high-speed Internet, VoIP, and data and customer premise equipment services for small to mid-sized businesses, defined as those with 300 to 1,000 employees. The bundles are called “BizPaks”. They have been created to target single-location organizations that seek an advantage in deploying all of their basic business communications all at once.

Verizon’s marketing division feels that small businesses more and more are looking for a single provider that can meet all of their communications needs as well as their security needs.

“With these new offerings, medium-sized business customers can take advantage of Verizon Business’ proven enterprise-grade solutions, tailored to their specific needs and with local accountability. We’re harnessing the power of IP technology to address the increasingly complex and unique needs of mid-market customers and help them get to where they want to go, on their own path and at their own pace,” says Ray Wierzbicki, senior vice president of SMB & Conferencing and Collaboration for the Verizon Business division.

“The companies we’re offering BizPaks to aren’t just looking for VoIP or data or security, but rather a bundle of all the ‘foundational elements’ for their business communications. We offer a range of basic packages depending on the number of voice lines the company needs, which we can add additional capabilities such as managed services, security, and remote backup if the customer wants them,” says Patrick Sullivan, Verizon’s marketing director for the BizPak project.

Verizon bundles are intended to be enterprise-grade solutions that sell at small business prices. The company seeks to keep its prices controlled by using on-site system installation and training, while maintaining high quality standards through its QoS network. Each bundle contains a voice service and a relevant data service that are delivered via a converged line. This balance of price and quality, Verizon feels, gives it a decisive competitive advantage over the likes of other industry giants like AT&T and ComCast.

According to Current Analysis writers Brian Washburn (research director) and Cindy Whelan (senior analyst), “Verizon Business has set up BizPaks to be the flagship service that has the potential to bring the Verizon name back to wireline services for nationwide SMBs. Through its BizPaks, the carrier aims to make it easier for SMBs to do business with the company. Customer service representatives have automated tools to build a service package, together with a competitive price quote, for inquiring SMBs.”

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