June 7th, the CEO of Apple officially kicked off the iPhone 4. The new stuff was looking good and brings us a battery life that is touted as being much longer, a gyroscope that is internal and a new front face five megapixel camera that permits you to do the wi-fi, internet chat.

That being said, we’d probably not have been in that CEO’s shoes for all the rice that is served in the Orient. Literally millions of people had already seen the iPhone 4 because Gizmodo had a prototype about two months past. Everyone oohed and aahed appropriately, but we doubt this was the favorite speech Mr. Jobs had ever given and we doubt the techno freaks meant all those “wow’s” that were floating around. In point of fact, the wow aspect of it was shown two months past, so what’s the point really?

There just were not that many people who hadn’t seen the new features and frankly, the frustration was apparent on his face and in his voice when the webpage loading demonstration did not go off without a hitch, but hung up rather interminably.

The design is a little cleaner, the iPhone is a bit sleeker, but the tech blogs around town aren’t saying wow, except for just a few. Apple’s Blog of course is in love which isn’t exactly a surprise is it? He believes that the resolution is as impressive as Apple said it was, while the text shows up like a crisp clean page in a book. The pixels on the iPhone 4 appear to be live stuff. It does honestly appear to be live book print, and not as though it is appearing under glass, which of course it is.

The Scoble Blog was impressed by the new features that the iPhone 4 brought around but like most, was patently unimpressed that it was only available on the AT&T. It seems that this is their biggest drawback when it comes to getting the techno-love without reservation.

DIY Computing likes the new phone immensely, but again, decries the need for the AT&T connection and so takes a pass on the iPhone 4.

ZDNET’s Sam Diaz says that while he finds the new phone somewhat impressive he’s made the choice to switch over to the Google phone. He did say that the announcements from Apple were somewhat “under” whelming to him.

The pricing on the iPhone however is somewhat impressive. While being billed as a top notch, can’t live without it new toy, you’d think they would make every effort to squeeze every last dime they could from you but shockingly, that isn’t the case. It is reasonable for the phone you’re getting.

Apple says they’ve made the phone more durable, which of course we can’t check without putting it through a few hard knocks and who’s going to deliberately trash their new phone.

The look and feel of the new iPhone four is more .. medicinal. It brings less character, less. iPhone, to the table. Very well designed, extraordinarily well built, and a whole lot less cheap looking and feeling than the 3G, which you must admit, with that plastic back, was anything but impact resistant state of the art.

The screen is nothing short of gorgeous. It’s by far the best picture of any mobile phone around. Last but certainly not least, Gizmodo, the guys who wrecked it for Apple’s unveiling, say to buy it because its probably going to replace your portable pocket digital camera and that it came close to shooting as well as those did. They say the battery does last longer and its got a faster processor and also great noise cancellation, but they do admit too that there are some reasons why you don’t want it… among them:

Google’s Android is fast approaching Apple now and there is also that new Windows phone in the offing too. Wait and see which is better.

Then too, is that annoying little AT&T thing.. seems like everyone is hung up on the AT&T connection. In fact, it is not the iPhone which seems to be hindering the iPhone, but the fact that the single most annoying cell phone network in the world, still appears to hold a monopoly on the iPhone services.

When that limitation is gone, we may see iPhone take off like a rocket.

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